Be Confident

Be Confident

At COLAB our mission to make every day a great hair day, so you can step out with confidence whenever and wherever you are.

So whether it's first thing in the morning when you are rushed off your feet, getting ready to party at your favourite festival, or simply enjoying a laid back sunny day, we've got your back.

Be COLAB Confident #loveCOLAB

* 82% of 104 participants.
Independent UK Consumer Trial, 2022.

How to Enter

Show us your hair before getting ready
Then on the beat:



& Show us

your hair transformation and how you feel COLAB confident!

Competition Terms & Conditions

Content guidance

The Content must comply with the following requirements:

  • Must feature COLAB dry shampoo and should not feature or reference any other dry shampoo product.
  • Is based on your honest opinion of COLAB dry shampoo and not include any unsubstantiated product claim.
  • Should not disparage the COLAB product or COLAB brand.
  • Must not contain any material that violates or infringes any other person or company’s rights, including, but not limited to: copyright, intellectual property, brand reputation or privacy.
  • Is produced by you and not any other third party.
  • Must not contain any references that might be considered offensive or otherwise promotes hatred or harm towards any group or individual or otherwise promote discrimination on the grounds of race, gender, religion, nationality, disability, sexual orientation or age.
  • Comply with all applicable laws in the country or state in which the content is created and uploaded.

Social Media Prize Draw in the United States and the UK

These terms and conditions apply to the Prize Draw detailed below which will be operated in the United Kingdom and, separately, the United States.

The Promoter
The promoter is: SLG Brands Limited, a company registered in England & Wales under company number 01911296 whose registered office is at Studio 19 The Brewery Quarter, Unit H2, High Street, Cheltenham, GL50 3FF.

This Prize Draw is in no way endorsed, sponsored or administered by Tik Tok Inc,.


  • The Promoter will not accept responsibility for entries that are lost or fail as a result of any postal failure, equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure including the loss of any internet connection or failure to connect to or access any platform of any kind. By submitting a Prize Draw entry, you agree to be bound by these terms and conditions and to any further terms and conditions referenced in these terms.


  • In entering the Prize Draw, you confirm that you are eligible to do so and to claim and receive any prize you may win. The Promoter may require you to provide proof that you are eligible to enter the Prize Draw.
  • No purchase is necessary.
  • The Promoter reserves all rights to disqualify you if your conduct is contrary to the spirit or intention of the Prize Draw, or if it determines that you are not eligible to enter the Prize Draw in accordance with these terms.
  • For the USA, to enter you must be:
    • Resident in the United States.
    • Over the age of 18.
    • Have a personal and public Tik Tok account. Your settings must allow for `friends’ to direct message you.
  • For the UK, to enter you must be:
    • Resident in the United Kingdom.
    • Over the age of 18.
    • Have a person and public Tik Tok account. Your settings must allow for `friends’ to direct message you.

In each case, you must not be:

  • An employee of the Promoter or its holding or subsidiary companies.
  • An employee of any agent or supplier of the Promoter or its holding or subsidiary companies, who are professionally connected with the Prize Draw or its administration.
  • A member of the immediate families or households of (a) and (b) above.
  • a creator who has already been paid by the Promoter to create content for the competition.

Limitation of liability

  • Insofar as is permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. Your statutory rights are not affected.

Data protection and publicity

  • The Promoter will only process your personal information for the purpose of administering the Prize Draw and as set out in the


  • If there is any reason to believe that there has been a breach of these terms and conditions, the Promoter may, at its sole discretion, reserve the right to exclude you from participating in the Prize Draw.
  • The Promoter reserves the right to hold void, suspend, cancel, or amend the Prize Draw where it becomes necessary to do so.
  • These terms and conditions shall be governed by English law, and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.

COLAB ‘BE COLAB Confident’ challenge and Prize Draw

The Prize Draw

  • The title of the Prize Draw is ‘COLAB “Be COLAB Confident”.
  • The Prize Draw will be operated through TikTok. Please follow instructions as to how to enter below. In addition to the requirement to set your account as set out in the eligibility paragraph (see above) you must also comply with any additional terms and conditions of Tik Tok.

How to enter

  • In respect of the US, the Prize Draw will run from 15th May at 4am EDT and will close on 30th June at 7.59pm EDT (the "US Closing Date") inclusive.
  • In respect of the UK, the Prize Draw will run from 15th May at 9am BST and will close on 30th June at 11.59pm BST (the “UK Closing Date”) inclusive.

    (together the “Closing Dates”).
  • You must complete the actions on TikTok noted below before the US Closing Date and UK Closing Date (as relevant). All entries received after the respective closing date will not be entered into the draw.
  • To enter the Prize Draw:

    1) Post a video showing your ‘Shake, Spray and Show’ hair transformation using COLAB dry shampoo (Content)
    2) Video must include use of the ‘be COLAB confident’ custom song (see licence conditions at
    3) Video must be 30 seconds max in length.
    4) Tag @colabhair in your caption
    5) Comply with the Content guidance at

The winners

There will be two winners who may each be from the US or the UK. Following the UK and US Closing Dates, all entries will be entered into a single draw. The winners will be chosen by a draw within three days of the Closing Dates. The winners will each be contacted by a comment on their video via TikTok by @colabhair. Each winner is then required to follow @colabhair within 72 hours so that direct message communication is possible. Your privacy settings must allow for “friends” to direct message you. The winner is then required to reply to the direct message from @colabhair within 72 hours of the message being sent by the Promoter. The winner must provide valid contact details via direct message to which the prize will be sent. If you do not reply to such message within the 72-hour period, your entry will be void.

Licence - `Be COLAB Confident’ song (Song)

The Promoter grants to you a limited, royalty free licence to use the Song for the purpose entering the Prize Draw only and for posting on your Tik Tok account. You may not use the Song for any other purpose.


By entering the Prize Draw, you grant to the Promoter an irrevocable, royalty free, unlimited, non-exclusive license to use, reproduce, modify, publish or create derivative works from the Content for the purpose of further promoting the Prize Draw and/or the COLAB Brand on Tik Tok, Instagram or such other purpose, platform or medium as the Promoter may elect in its sole discretion.

The prize

  • Each winner will receive:
  • If in the US - a year’s supply of COLAB dry shampoo, equivalent to x12 400ml cans, and a $500 retail voucher for either Target or Walmart (at the Promoters discretion).
  • If in the UK – a year’s supply of COLAB dry shampoo, equivalent to x12 200ml cans, and a £500 Boots or Sainsburys voucher (at the Promoters discretion).
  • The Promoter reserves the right to replace the prize with an alternative prize of equal or higher value if circumstances beyond the Promoter's control makes it necessary to do so.
  • The prize is not negotiable or transferable.
  • The decision of the Promoter on any matter relating to the Prize Draw is final and no correspondence or discussion will be entered into relating to any dispute or otherwise.

Prizes will be sent to the winners within 10 weeks of the Closing Dates.

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